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| Updated 13th March 2009 | |||||||||||||||
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| ARC Company Profile | News | ||||||||||||||
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ARC is the premier research company on agency remuneration in Europe. ARC works in collaboration with Advertiser and Advertising associations including ISBA in the UK, The UDA in France, the WFA in Brussels, the OWM in Germany and others besides. ARC was established over ten years ago since when it has produced over 50 publications and has a client base to match (see below) read more To be the First to Know when a new ARC report is launched simply send us an e-mail to this effect and we will let you know. contact e-mail Industry opinions of our work (a couple) "ISBA has collaborated with ARC on many ground breaking research projects. Many have developed or even revolutionized thinking in areas such as agency remuneration, payment by results and relationship evaluation." ISBA "This is a well-researched, comprehensive and sensible study which should encourage clients and agencies alike to pursue at least an element of payment by results in their remuneration agreement. I welcome this report and would urge all agencies to discuss its content with their clients. It could just lead to longer, better and more fruitful relationships." IPA "This study will throw a great deal of light on the subject as far as European markets are concerned, and will arouse interest around the world. It will give marketing professionals the opportunity to base their thinking on well-researched facts, rather than rumour or guesswork. It will be a most useful resource." WFA Payment by Results ARC has published the second dedicated guide to PBR in 2009, 10 years after the first edition in 1999. Payment by Results II will be an indispensable reference for everyone involved in analysing and negotiating agency remuneration. Both clients and agencies should be seeking the best ways to achieve a win/win situation. What are other companies doing? How can we learn from their example? What are the benchmarks? What is the evidence on what works? This report should have a catalytic effect in helping all parties achieve even more effective agreements and will provide much inspiration.The 2000 ARC/ISBA/IPA PBR guidelines. read more These will be updated later in 2009 to reflect the latest learning from Payment by Results II. ARC's Client Agency Relationship Evaluation
According to our research for Paying for Advertising IV an evaluation of the agency is now used in 92% of UK PBR schemes. We believe that the benefits of evaluation are greater, enabling clients and agencies to improve clarity on role and performance and so enhance the effectiveness and success of the future relationship. ARC has been using our CARE methodology successfully with a number of clients, both domestic and international, for over 10 years. ARC was one of the first to offer an independent service and we have updated our methodology to be current with changing practice. It is built on solid academic foundations, published in reports and journal papers. These days relationship evaluation has become regular practice and there are many new players. We believe that we offer a quality service at a very competitive price. Clients (some of them, in alphabetical order)
Home | About ARC | Publications | Consultancy | News Coverage | Contact Copyright © All Rights Reserved ARC Ltd 1996-2009
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Payment by Results II The latest report on Payment by Results conducted in collaboration with ISBA was launched in March 2009 at their annual conference. This 200 page edition brings us up to date on developments in PBR and much more read more Japan ARC's report, in collaboration with Japan Advertisers Association (JAA), on agency remuneration in Japan was recently launched. This English language version is only available from ARC. read more
Portugal ARC's report, in collaboration with the Portuguese Association of Advertisers (APAN), on advertising, media and PR agency remuneration report in Portugal was recently launched. read more
ARC opens E-shop ARC opens an e-shop enabling you to buy our reports quickly and safely through the internet. Please click on the icon to access the shop.
Germany ARC has published the second report on agency remuneration in Germany in collaboration with the OWM in Berlin. It is now available to purchase from the ARC e-shop. read more
France ARC has published the second report on agency remuneration in France in collaboration with the Union des Annonceurs (UDA). It is now available to order from the ARC e-shop. read more
China We have been party to a pilot survey in China on advertising agency remuneration, relationships, agency selection and briefing. read more |
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