ARC is the premier research company on marketing communications management  in Europe.  ARC works in collaboration with Advertiser and Advertising associations including ISBA in the UK,  the WFA in Brussels, the OWM in Germany and others besides.  ARC was established over fifteen years ago since when it has produced over 50 publications and has a client base to match (see below)  read more

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Industry opinions of our work (a couple)

"ISBA has collaborated with ARC on many ground breaking research projects.  Many have developed or even revolutionized thinking in areas such as agency remuneration, payment by results and relationship evaluation."   ISBA

"This is a well-researched, comprehensive and sensible study which should encourage clients and agencies alike to pursue at least an element of payment by results in their remuneration agreement.  I welcome this report and would urge all agencies to discuss its content with their clients.  It could just lead to longer, better and more fruitful relationships."    IPA

"This study will throw a great deal of light on the subject as far as European markets are concerned, and will arouse interest around the world.  It will give marketing professionals the opportunity to base their thinking on well-researched facts, rather than rumour or guesswork.  It will be a most useful resource."   WFA

Payment by Results

The 2000 ARC/ISBA/IPA PBR guidelines have now been updated by us in 2011 - to reflect  the latest learning from Payment by Results II

Consultancy

ARC provides services directly to advertisers and agencies to improve the management of marketing communications.  This includes our remuneration benchmarking service Custom One, together with separate services to benchmark Payment by Results (PBR) schemes and media agency agreements.  We also offer our client/agency 360 relationship evaluation (creative, media, PR) system called CARE which we have used with clients for many years.  Our new  SMCR Consult is a service to assist marketers improve the structure, alignment and co-ordination of the marketing communications resources.  All of these service are based on empirical evidence, are rigorous in scope & analysis, and are actionable by clients and agencies.

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Clients (some of them, in alphabetical order)

A. T.  Kearney G.m.b.H  ++  Abbey ++  Alliance & Leicester  ++  Anderson Consulting  ++  ADEL / Saatchi & Saatchi  ++  Allied Bakeries  ++  Allied Domecq  ++  American Association of Advertising Agencies  ++  AMV ++  Asatsu  ++ AstraZenica  ++  Automobile Association  ++  Bacardi -Martini  ++  Barclays Bank  ++  Bartle Bogle Hegarty  ++  Bates  ++  BBDO Europe  ++  BBDO UK  ++  BDDH  ++  BMP DDB  ++  BMW  ++  Boots  ++  Bosch  ++  BP International  ++  BP Oil  ++  Britannia Building Society  ++  British Aerospace  ++  British Airways  ++  British Gas  ++  British Telecom  ++  Buena Vista  ++  Bupa  ++  CAA New Zealand  ++ Cadbury's  ++  Camelot  ++  Carat International  ++  Carlsberg  ++  Centrica  ++  Chasqui International  ++  Chelsea Building Society  ++  CIA  ++  Coca-Cola  ++  COI  ++  Comet  ++  Commercial Union  ++  Co-operative group  ++  Cussons  ++  Cutty Sark International  ++  Dairycrest  ++  Danske Bank  ++  Dawson France  ++  Delaney Fletcher Bozell  ++  Dentsu  ++  Diamond trading Company  ++  DMB&B  ++  Du Pont de Nemours International SA  ++  Eden Vale  ++  Euro RSCG  ++  Fritzch & Mackat  ++  Fromageries Bel  ++  Futura DDB  ++  General Motors  ++  Gillette Group Europe  ++  Gillette UK  ++  GlaxoSmithKline  ++  Grey Advertising  ++  Groupe Danone  ++  Guardian Newspapers  ++  Guinness  ++  HBOS  ++  H J Heinz  ++  Halifax  ++  Heineken International  ++  Henkel KGaA  ++  Hennessy  ++  HHCL & Partners  ++  ICI paints  Ijsbreker NV  ++  IKEA  ++  Interbrew   ++  Irish Distillers Ltd  ++  J Sainsbury  ++  Jaguar Cars  ++  Japan Advertisers Association Inc  ++  Johnson & Johnson  ++  Kelloggs  ++  Kraft Foods  ++  Leo Burnett  ++  Lever Brothers  ++  Lloyds TSB  ++  OMD  ++  L'Oreal  ++  Leo Burnett  ++  Lowe Howard Spink  ++  Lowe Lintas GGK Holding SA  ++  M&C Saatchi  ++  Marks & Spencer  ++  Mars Confectionery  ++  Masterfoods  ++  Mattel  ++  Merrill Lynch  ++  McCann Erickson  ++  McDonalds  ++  McKinsey's  ++  Media Arts FCB  ++  Mercury  ++  Mindshare  ++  Mother ltd.  ++  Muller Dairy  ++  Nestle  ++  Nokia  ++  Norwich Union  ++  Ocean Consulting  ++  Ogilvy & Mather  ++  One 2 One  ++  Orange  ++  Panasonic  ++  PepsiCo  ++  Peugeot  ++  PHD Media  ++  Procter & Gamble Europe  ++  Procter & Gamble UK  ++  Procter & Gamble USA  ++  Prudential  ++  Publicis  ++  Redfin  ++  Renault  ++  Roche Consumer Health  ++  Rothmans UK  ++  Royal Bank of Scotland  ++  Royal Mail  ++  Saatchi & Saatchi  ++  Safeway  ++  Scottish Widows  ++  Scottish & Newcastle  ++  Shell International  ++  Shell UK  ++  Societe Generale  ++  Sony UK    ++  Sony Europe  ++  Spillers Petfoods  ++  St. Luke's  ++  Standard Life  ++  Sun Life  ++  Tesco  ++  TMD Carat  ++  Toyota Motor NV Europe  ++  Toyota UK  ++  Transport for London  ++  Unilever plc  ++  United Biscuits  ++  United Distillers  ++  Vauxhall  ++  Volkswagen group  ++  Virgin Management  ++  Vodafone  ++  Walt Disney International  ++  Warburtons  ++  Warner Brothers  ++  WCRS  ++  Wieden & Kennedy  ++  Woolworths  ++  WPP Group  +  Yell  ++  Young & Rubicam Europe  ++  Zurich Financial Services

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Structuring Marketing Communications Resources (SMCR)

One of the key issues  is how to structure resources (company internal and external) for maximum effectiveness and efficiency of marketing communications.  ARC has published a report in collaboration with ISBA and has developed a consultancy service available to clients and agencies.  Click on highlighted areas above for more information

Paying for Advertising V

The latest report on paying creative and media agencies in the UK, conducted in collaboration with ISBA is available.  This 200+ page edition brings us up to date on recent trends and much more  read more

Payment by Results II

The latest report on Payment by Results conducted in collaboration with ISBA is available. This 200 page edition brings us up to date on developments in PBR and much more  read more

Japan

ARC's report, in collaboration with Japan Advertisers Association (JAA), on agency remuneration in Japan is available.  This English language version is only available from ARC.  read more

ARC opens E-shop

ARC opens an e-shop enabling you to buy our reports quickly and safely through the internet.  Please click on the icon to access the shop.