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| ARC Company Profile | News | ||||||||||||||
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ARC is the premier research company on marketing communications management in Europe. ARC works in collaboration with Advertiser and Advertising associations including ISBA in the UK, the WFA in Brussels, the OWM in Germany and others besides. ARC was established over fifteen years ago since when it has produced over 50 publications and has a client base to match (see below) read more To be the First to Know when a new ARC report is launched simply send us an e-mail to this effect and we will let you know. contact e-mail Industry opinions of our work (a couple) "ISBA has collaborated with ARC on many ground breaking research projects. Many have developed or even revolutionized thinking in areas such as agency remuneration, payment by results and relationship evaluation." ISBA "This is a well-researched, comprehensive and sensible study which should encourage clients and agencies alike to pursue at least an element of payment by results in their remuneration agreement. I welcome this report and would urge all agencies to discuss its content with their clients. It could just lead to longer, better and more fruitful relationships." IPA "This study will throw a great deal of light on the subject as far as European markets are concerned, and will arouse interest around the world. It will give marketing professionals the opportunity to base their thinking on well-researched facts, rather than rumour or guesswork. It will be a most useful resource." WFA Payment by Results ARC has published the second dedicated guide to PBR, 10 years after the first edition. Payment by Results II will be an indispensable reference for everyone involved in analysing and negotiating agency remuneration. Both clients and agencies should be seeking the best ways to achieve a win/win situation. What are other companies doing? How can we learn from their example? What are the benchmarks? What is the evidence on what works? This report should have a catalytic effect in helping all parties achieve even more effective agreements and will provide much inspiration.The 2000 ARC/ISBA/IPA PBR guidelines have now been updated by us in 2011 - to reflect the latest learning from Payment by Results II Consultancy ARC provides services directly to advertisers and agencies to improve the management of marketing communications. This includes our remuneration benchmarking service Custom One, together with separate services to benchmark Payment by Results (PBR) schemes and media agency agreements. We also offer our client/agency 360 relationship evaluation (creative, media, PR) system called CARE which we have used with clients for many years. Our new SMCR Consult is a service to assist marketers improve the structure, alignment and co-ordination of the marketing communications resources. All of these service are based on empirical evidence, are rigorous in scope & analysis, and are actionable by clients and agencies. Clients (some of them, in alphabetical order)
Home | About ARC | Publications | Consultancy | News Coverage | Contact Copyright © All Rights Reserved ARC Ltd 1996-2011
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Structuring Marketing Communications Resources (SMCR) One of the key issues is how to structure resources (company internal and external) for maximum effectiveness and efficiency of marketing communications. ARC has published a report in collaboration with ISBA and has developed a consultancy service available to clients and agencies. Click on highlighted areas above for more information Paying for Advertising V The latest report on paying creative and media agencies in the UK, conducted in collaboration with ISBA is available. This 200+ page edition brings us up to date on recent trends and much more read more
Payment by Results II The latest report on Payment by Results conducted in collaboration with ISBA is available. This 200 page edition brings us up to date on developments in PBR and much more read more
Japan ARC's report, in collaboration with Japan Advertisers Association (JAA), on agency remuneration in Japan is available. This English language version is only available from ARC. read more
ARC opens E-shop ARC opens an e-shop enabling you to buy our reports quickly and safely through the internet. Please click on the icon to access the shop.
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