About ARC

Background The Advertising Research Consortium began operations in 1995 in the UK. Since then it has expanded considerably with work in Europe, North America, the middle east and most recently Japan. ARC specialises in research and services to improve the advertiser/agency relationship. Its work to date has focused on agency evaluation (what client's think of their agencies...how to improve satisfaction) and on agency remuneration (what methods, practices are being used…how to get the most from the remuneration agreement). Its aim is to help bridge the gap between academically rigorous research and the practical needs of practitioners in advertising by producing research which is relevant and actionable. Working in Partnership ARC has  worked successfully in partnership with the national advertiser associations such as ISBA in London, the Union des Annonceurs in Paris and the OWM in Berlin.  ARC works in collaboration with other World Federation of Advertiser members in several countries with the aim of assisting their members, other advertisers and advertising and media agencies in general.  What makes ARC unique? Arc's reputation for well grounded research, unbiased analysis and an independent viewpoint is central to its worldwide success. ARC is the therefore a most reliable source on all matters concerning the management of marketing communications, most notably advertising and media agency remuneration and advertiser/agency evaluation.   Testaments to ARC's proactivity and leadership include the guide to Payment by Results in advertising agency remuneration (believed to be the World's first such comprehensive report) which was updated in 2009.  Who uses ARC's reports? ARC's reports and consultancy service are used by advertisers and agencies alike - here's a selection of some of our customers. Air France Allied Bakeries Asatsu Automobile Association Aviva Axa Bacardi Barclays Bartle Bogle Hegarty Bates BBDO BDDH Beiersdorf BMP DDB BMW Boots Bosch BP Oil Britannia Building Society British Aerospace British American Tobacco British Gas British Telecom BSkyB Buena Vista Cadbury's Campbell Carrefour Camelot Carlsberg Champion   CIA Coca-Cola Comet Commercial Union Credit Agricole Cussons Danone Delaney Fletcher Bozell DDB Dentsu DMB&B Eden Vale E.ON EuroDisney Euro RSCG Ernst & Young Fritzch & Mackat General Motors Gillette Grey Advertising Guinness H J Heinz Halifax Heineken Henkel Hennessy HHCL & Partners Ijsbreker NV ITV   Johnson & Johnson JWT Kia Motors Kelloggs Kraft Foods Leo Burnett Lever Brothers L'Oreal Lowe Howard Spink M&C Saatchi Mc Donalds Marks & Spencer Mars  Mattel McCann Erickson McKinsey's Mercury Mindshare More than Nestle  Nokia Norwich Union Ogilvy & Mather Omnicom One 2 One Orangina Schweppes Panasonic Pernod Ricard PepsiCo Peugeot Citroen Procter & Gamble   Publicis RBS Reckitt Renault Roche Bobois Roche Consumer Health Rothmans UK Royal Mail Saatchi & Saatchi Sainsbury Scottish Widows Shell UK Societe Generale Sony UK Spillers Petfoods Standard Life Sun Life Syngenta The Guardian TMD Carat Toyota TUI UK Vauxhall Virgin Media VISA Warner Brothers WCRS Woolworths Yell Y&R Yves Rocher Zenith Optimedia

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