Advertiser Relationships with Direct Marketing Agencies (UK,
2001)
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Findings of the 8th Annual Survey - now in collaboration with the
Royal Mail
- Significantly enhanced coverage of the
issues from previous editions of this survey - now a 10 page
questionnaire.
- 3 sections showing DM activities
undertaken, changes made to activities and expenditure and resources
employed, evaluation of DM activity
- 2 sections on lead DM agency showing
type and role, nature of contract, remuneration methods, satisfaction
on 15 key factors, verbatim comments and more
- Identification of what makes for higher
client satisfaction
- Analysis provided by industry sector,
size of DM budget, size of agency and length of client/agency
relationship.
- 69+ tables enabling benchmarking by
client & agency
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