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Evaluating Advertising Agency Performance II (1999)

The 2nd edition of this triennial survey. This survey continues to track advertiser satisfaction with agency performance on issues developed in the 1st report, but also looks at agency values, what really drives client satisfaction and what excellent agencies do. It is based on responses from 120 advertisers spending over £1.2 billion per annum on advertising. Are agencies out of step with new marketing opportunities? This report identifies what clients think now - "It should prove invaluable in getting everyone back in step" Julie Clarke, Head of Marketing Purchasing, SKB.

"There is much food for thought in this report for advertisers and agencies alike. The smart ones will translate that thought into action." Chris Thomas, CEO, Ammirati Puris Lintas " This report makes constructive & helpful reading." Rupert Howell, IPA President

Price £250.  For further information on how to order a copy please CLICK here

 

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