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Evaluating Advertising Agency Performance II (1999)
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T he 2nd edition of
this triennial survey. This survey continues to track advertiser
satisfaction with agency performance on issues developed in the 1st
report, but also looks at agency values, what really drives client
satisfaction and what excellent agencies do. It is based on responses from
120 advertisers spending over £1.2 billion per annum on advertising. Are
agencies out of step with new marketing opportunities? This report
identifies what clients think now - "It should prove invaluable in
getting everyone back in step" Julie Clarke, Head of Marketing
Purchasing, SKB.
"There is much food for thought in this report for advertisers and
agencies alike. The smart ones will translate that thought into
action." Chris Thomas, CEO, Ammirati Puris Lintas " This
report makes constructive & helpful reading." Rupert Howell,
IPA President
Price £250. For further information on how to order a copy
please CLICK here
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