New Media Marketing Communications is the 1st detailed study in the UK on how Advertisers are using new media in their marketing communications.   Based on the responses to a comprehensive questionnaire amongst advertisers, the report has over 160 pages in 6 chapters, with appendix tables enabling benchmarking.  Questions answered include: -

• How many UK websites companies have – overall and by sector? 
• What methods advertisers are using to monitor effectiveness of websites? 
• How much advertisers have spent on developing their main UK website?  
• How big are development budgets for next year?  
• How much is spent on annual running costs?
• Is marketing funding website development costs? 
• How do advertisers drive traffic to websites?  
• What percentage of advertisers are using on-line advertising?  
• What type of Internet advertising is being used?
• How much did advertisers spend on-line last year?    
• How will spending on on-line change in the next year?  
• What type of agencies are being used for new media activities?  
• How are agencies being paid?  Is payment by results being used?

"Providing an in-depth analysis on advertisers' use of new media, this ISBA / ARC study is an invaluable business tool which will help you to benchmark your company's new media activities against others, and to learn which approaches, practices and techniques are actually making for success in new media amongst established UK advertisers." Debbie Morrison, ISBA Director of Membership Services

Visit the ARC e-shop to buy this report today.