This report, published in December of 2007, brings us up to date on remuneration trends and practice in Germany.  The survey was conducted in association with the OWM in Berlin, the representative body of advertisers in Germany.

The survey findings are based on the views of 73  advertisers collectively spending about €2 billion per annum on advertising. Advertisers responded to a detailed 20+ page questionnaire on their remuneration practices. The report contains 10 chapters with over 100 pages, a further 60 table pages and over 60 graphs.

There are chapters on remuneration methods, payment by results, amount paid, changes made in the previous two years, the remuneration agreement, advertiser satisfaction and advertiser attitudes.  There are also two chapter dedicated to media agency agreements.  There are also comparisons, where appropriate, with the previous study (2000) and with the latest evidence of practice in the UK and France. 

The report will help advertisers and their agencies to assess their current arrangements, formulate their ideas for the future and guide the way to successful negotiations.  It will also be invaluable in benchmarking agreements with reference to equivalent commission paid, the hourly charge out rates of key creative agency personnel and how payment by results schemes are designed.  

This report is written in the German language.

 To order from the ARC shop

         ISBN  978-0-9552447-2-8   Price £475.00 +p&p.