Paying for
Advertising III published in June 2003, continues to be the
most comprehensive survey of agency remuneration in the UK, widely used by
advertisers and agencies as a reliable benchmark of practice.
The report provides the latest data on
remuneration trends, practices and attitudes. This includes information on amount paid for services received,
the hourly charge out rates of key agency personnel and how payment by
results schemes are designed. Based on the views of 104 advertisers
responding to a 20 page questionnaire. The report contains 9 chapters
with 100 pages, 69 table pages and over 60 graphs.
"This report represents the definitive 'state of the nation' guide
to the remuneration agreements of major British advertisers with their
creative and media agencies. It will help organisations to assess
current arrangements, formulate their ideas for the future and guide the
way to successful negotiations."
Debbie Morrison, Membership Director, ISBA.
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