Rémunérer ses Agences II  

This report, published in October 2007, brings us up to date on remuneration trends and practice in France.  The survey was conducted in association with the Union des Annonceurs in Paris (UDA) the representative body of advertisers in France.

The survey findings are based on the views of 91  advertisers responding to a 20+ page questionnaire. The report contains 9 chapters with over 85 pages, a further 61 table pages and over 60 graphs.

There are chapters on remuneration methods, payment by results, amount paid, changes made in the previous two years, the remuneration agreement, advertiser satisfaction and advertiser attitudes.  There are also two chapter dedicated to media agency agreements.  There are also comparisons, where appropriate, with the previous study (2001) and with the latest evidence of practice in the UK. 

The report will help advertisers and their agencies to assess their current arrangements, formulate their ideas for the future and guide the way to successful negotiations.  It will also be invaluable in benchmarking agreements with reference to equivalent commission paid, the hourly charge out rates of key creative agency personnel and how payment by results schemes are designed.  

ISBN  978-0-9552447-1-1Price £450.00 +p&p.