Payment by Results II is undoubtedly the most comprehensive resource on PBR in advertising agency remuneration in the public domain.  This comprehensive 200 page edition paints an up to date picture of the development of PBR in the UK and abroad, explores the many issues from client and agency perspectives, highlights client and agency beliefs and attitudes, gives examples of real life schemes and provides empirical evidence of what works and why.  Chapters include:-

• A review of the potential benefits & drawbacks of PBR

• Ten year trend  data on UK PBR

• International data  from leading markets including US, Japan, Germany, France and some smaller markets

• In depth interviews with agency CFOs

• In depth interviews with marketing directors

• Focus group with client marcoms procurement

• In depth interviews with the IPA and ISBA

• A review of the literature

• 25 example schemes

• 2 chapters exploring relationship between client situation, PBR scheme structure and success.