Payment by Results.  Research Evidence from the Agency Perspective

ARC has worked in collaboration with the Institute of Canadian Advertising (ICA) on a survey of advertising and media agencies' views of pbr.  The findings were presented at the ICA/AAAA conference in May 2000 in Bermuda.  This anonymous, confidential and comprehensive questionnaire tasked respondents with reporting present pbr schemes and their views on these schemes' performance within the context of overall agency remuneration.   The report is only available to members of the ICA.

Contact Rupert Brendon, President ICA, Toronto, Canada  Tel: +416 482 1396 Extension 225