The most comprehensive report of advertising and media agency
remuneration in Europe.
Based on surveys completed by 450 major advertisers
in five countries - UK, France, Germany, Holland and Finland
The first detailed evidence on how
Pan-European and global accounts are being structured
9 Chapters, 196pp and over 150 tables and
graphs setting out comprehensive information.
How much advertisers pay for services
received
Coverage includes methods of
remuneration, compensation paid, payment by results, changes made and
intended, the remuneration agreement, Advertiser satisfaction &
attitudes
Media planning & buying agreements
Analysis provided by geographical scope,
industry sector,
size of billing and length of client/agency
relationship.
Current trends and best practice advice
Preface by Bernhard
Adriaensens, Managing Director of the World Federation of
Advertisers.
