Paying the Agency is
the
most comprehensive survey of advertising and media agency remuneration in
Finland to date.
The report provides the latest data on
remuneration trends, practices and attitudes as well as information on amount paid for services received,
use of payment by results and agency profit margins. The report contains
8 chapters
with 140 pages, over 50 tables and 30 graphs. The report is based on the views of
84 advertisers
responding to an 18 page questionnaire.
"This report offers valuable benchmarking information for an
advertiser. What is also important is the international comparisons
this report offers. The results of this study will hopefully induce
dialogue in the industry and contribute to the mutual benefit of both
agencies and clients. We now have a most valuable study."
Kristiina Suhonen, Managing Director, Mainostajien Liitto
Visit the ARC e-shop to buy this report today.
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