Paying for Advertising in France (2001)
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The most comprehensive survey of advertising and media agency
remuneration in France - in collaboration with the Union des Annonceurs
- Based on an extensive questionnaire
completed by over 100 major advertisers in France
- Report contains 9 Chapters, over 75 tables and
40 graphs - setting out comprehensive information.
- How much advertisers pay for services
received
- Methods of compensation, payment by
results, changes made and desired, the remuneration agreement,
advertiser satisfaction and attitudes... and more
- Identification of criteria for higher
advertiser satisfaction.
- Analysis provided by industry sector,
size of billing, size of agency and length of client/agency
relationship.
- Coverage extends to analysis on full
service, auditing, agreement design criteria….and
more.
- Media planning and buying agreements
- Preface by Gerard Noel, President
Directeur General of the Union des Annonceurs (UDA)
Visit the ARC e-shop to buy this report today
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