Paying for Advertising (Germany, 2000)
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The most comprehensive survey of advertising and media agency
remuneration in Germany to date.
- Based on a 19 page questionnaire
completed by over 100 major advertisers
- 10 Chapters, over 50 tables and 75
graphs setting out comprehensive information.
- How much advertisers pay for services
received
- 15 predictions for agency remuneration
in Germany
- Analysis provided by industry sector,
size of billing, size of agency and length of client/agency
relationship.
- Coverage extends to analysis on full
service, auditing, agency profitability, agreement design criteria….and
more.
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Agency view by Lothar
Leonhard, Chairman of Ogilvy & Mather Deutschland & President
of the GWA. Client view by Dr Hartmut Reuff, Media-Director,
Procter & Gamble GmbH.
The report is available in German only, from the OWM.Price DM 900 +
7% vat. Members of Markenverband pay only DM 500 +7% vat.
Organisation Werbungstreibende im Markenverband, Schöne Aussicht
59, 65193 Wiesbaden, Germany. Telephone 00 49 611 5867-24 Fax: 00 49 611
5867-27 |
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