| Lace J., Chaston, I., Mangles, T.(1996) Evaluating
Advertising Agency Performance, ISBA. London. (84pp, ISBN
0-90624-134-0)
Chaston, I., Lace, J., Mangles, T. (1996) Relationship Marketing
Competencies in the UK Advertising Industry. European Society on
Market and Opinion Research (ESOMAR) 204, p65-79.
Lace, J. (1998) Paying for Advertising: How Advertisers Remunerate
their Agencies. ARC / ISBA. London. (150pp, ISBN 0-90624-136-7)
Lace, J. (1998) Incentive, Incentive, Incentive, Admap, March, p46-47.
Lace, J. (1998) Factors affecting Advertiser Satisfaction with the
Advertising Agency Remuneration Agreement - In Search of Best Practice,
Global Institute for Corporate and Marketing Communications, Proceedings
of the 3rd Annual Conference. Volume 1, April, p345-357.
Lace, J. (1998) Evaluating Advertising Agency Performance: Actions
to Enhance the Client/Agency Relationship, Management Research News,
21,7, p47-59.
Lace J., Duncan, G. (1998) Agency Remuneration : Time for a New
Paradigm? Admap. October, p7-10.
Lace, J. (1999) Client/Agency Relationships in Direct Marketing.
ISBA, London. (30pp, ISBN 0-90624-139-1)
Lace, J. (1999) Paying for Advertising: Advice to Retailers.
International Journal of Advertising. November, 18, (4), p475-493.
Lace, J. (1999) Evaluating Advertising Agency Performance II.
ARC / ISBA, London.(137pp, ISBN 0-90624-138-3).
Lace, J.,Thomas, C. (1999) Crisis, what Crisis ? Admap, June, p35-37.
Lace, J. (1999) PBR: Your Best Payment bet Yet. B&T
(Australia), December 3, p8.
Lace, J. (1999) Payment by Results. How to make it work in
Advertising Agency Remuneration Agreements ARC / ISBA. London. (105pp, ISBN
0-906241-40-5).
Lace, J. (1999) PBR: Where’s the Rub? B&T (Australia),
December 10. p10.
Lace, J. (2000) Agenturvergütung. Die Praxis der Werbungtreibenden.
Advertising Research Consortium/ Organisation Werbungtreibende im
Markenverband. Wiesbaden (Germany) (120pp, ISBN
0-9537590-0-8).
Lace, J. (2000) Payment by Results. Is there a Pot of Gold at the
end of the Rainbow? International Journal of Advertising. May, 19, (2)
p167-183.
Lace, J. (2000) Payment by Results. Research Evidence
from the Agency Perspective. Advertising Research
Consortium/Institute of Canadian Advertising. Toronto (Canada) (78pp,
ISBN
0-9537590-2-4).
Lace, J. (2000) Paying for Advertising II. How Advertisers
Remunerate their Agencies. ARC/ISBA, London (130pp, ISBN
0-9537590-1-6)
Lace, J. (2000) Commissions out as fees satisfy B&T (Australia),
August 30, p4.
Lace, J. (2000) Payment by Results rising star in Advertising
circles. Marketing Magazine (Canada). August 7, p6.
Lace, J., Brocklehurst D., (2000) In the Real World you both win
when you play the same game. Admap, October.
Lace, J. (2000) The Why's and How's of a Rising Star - PBR.
Marketing Magazine (Canada) August 21, p6, 8.
Lace, J. (2000) The ISBA/IPA Payment by Results guidance notes.
ARC / Incorporated Society of British Advertisers / Institute of Practitioners
in Advertising, London. (October) 6pp.
Lace, J. (2000) Paying the Agency. How Advertisers
remunerate their Advertising and Media Agencies in Finland.
Advertising Research Consortium / Mainostajien Liitto. Helsinki
(Finland) (122pp ISBN 0-9537590-3-2)
Lace, J. (2000) Payment by Results comes of Age. Ad
Business, European Association of Advertising Agencies (EAAA), Brussels
(Belgium), p7.
Ranchhod. A., Gurau C., Lace, J., Taylor, J. (2001) The
Importance of coherent IT and Marketing strategies for building successful
Companies. BITWorld 2001 Cairo (Egypt) 4th - 7th June
2001.
Lace, J. (2001) Advertiser Relationships with Direct Marketing
Agencies: Results of the 8th Annual Survey. ARC/ ISBA/ Royal Mail. Plymouth. (152pp ISBN 0-9537590-4-0)
Lace, J. (2001) Rémunérer ses agences.
Enquête sur la rémunération des agences conseils en communication et
des agences médias. ARC/ Union des Annonceurs (UDA), Paris
(France). (184pp ISBN 0-9537590-6-7)
Lace, J. (2001) Paying for Advertising in Europe: How Advertisers
Remunerate their Agencies on National, Pan-European and Global accounts.
ARC / World Federation of Advertisers (WFA). Brussels (Belgium).
(196pp ISBN 0-9537590-5-9)
Lace, J. (2001) New Media Marketing Communications.
Advertisers use of Websites, E-Commerce, Internet Advertising &
Agencies. ARC/ ISBA London. (162pp ISBN
0-9537590-7-5)
Lace, J. (2002) The Measure of SP. Promotions &
Incentives Magazine. February 2002, pp25-28
Ranchhod, A, Lace, J., Gurau, C., (2002) On-line messages:
developing an integrated communications model for biotechnology companies.
International Journal of Qualitative Market Research, Vol 5, No 1, pp6-18
Lace, J. (2002) Sales Promotion. Activities, Resources &
Agencies. ARC/ ISBA. London. (150pp ISBN 0-9537590-8-3)
Lace, J. (2002) Global agreements: a new solution to
an old problem. Admap, June, Issue 429, pp17-18.
Lace, J. (2002) Diving for Pearls. How a programme
of research has resulted in best practice advice on advertising agency
payment by results. ESOMAR (European Society on Market and Opinion
Research), Annual Congress, Barcelona, pp55-74
Lace, J. (2003) Paying for Advertising
III. How Advertisers remunerate their Agencies.
Advertising Research Consortium / Incorporated Society of British
Advertisers, London (180pp, ISBN 0-9537590-9-1
Lace, J. (2003) How payment by results is now
the norm in Medialand. Media Week. July 10, p10.
Lace, J. (2003) Is
remuneration the real stumbling block to IMC? (Integrated Marketing
Communications), Admap, September, Issue 442, pp28-30.
Lace, J. (2004) At the
crossroads of marketing communications and the Internet, Journal of
Internet Research, June, Vol 14, No 3.
Huang, J. & Lace, J.
(2005) Accepting China's challenge, Admap, July/August, Vol
40, No 7, Iss 463, pp32-34
Lace, J. (2006) Paying
for Advertising IV. How Advertisers remunerate their Agencies.
Advertising Research Consortium / Incorporated Society of British
Advertisers, London (220pp, ISBN 0-9552447-0-6).
Lace, J. (2007) Rémunérer ses
agences II.
Enquête sur la rémunération des agences conseils en communication et
des agences médias. Advertising Research Consortium Ltd / Union des Annonceurs
(UDA). Paris (250pp ISBN 978-0-9552447-1-1)
Lace, J. (2008) Agenturvergütung
II. Die Praxis der Werbungtreibenden.
Advertising Research Consortium/ Organisation Werbungtreibende im
Markenverband. Berlin (220pp, ISBN 978-0-9552447-2-8
).
Lace, J., (2008) Paying for
Advertising in Japan. How Advertisers pay their Agencies.
Advertising Research Consortium / Japan Advertisers Association.
Plymouth (160pp, ISBN 978-0-9552447-4-2).
Lace, J., (2008) Remuneração
de Agências
. Como os anunciantes remuneram as suas agências de publicidade,
media e relações
públicas em Portugal. Advertising
Research Consortium / Associação
Portuguesa de Anunciantes (APAN), Lisbon
(224pp, ISBN 978-0-9552447-3-5).
Lace, J., (2009) Payment by Results
II. Research Evidence from client and agency
perspectives. Advertising Research Consortium / Incorporated Society of British
Advertisers, London. (195 pp, ISBN 978-0-9552447-5-9)
Lace, J. (2010) Paying
for Advertising V. How Advertisers remunerate their Agencies.
Advertising Research Consortium / Incorporated Society of British
Advertisers, London. (200 pp, ISBN 978-0-9552447-6-6),
Lace, J. (2011) Structuring
Marketing Communications Resources .
In search of best practice.
Advertising Research
Consortium / Incorporated Society of British Advertisers, London (160pp,
ISBN 978-0-9552447-7-3),
Example practitioner presentations and seminars
Lace, J. (2000), Payment by Results. ICA/AAAA (American Association of Advertising Agencies) Conference in Bermuda. May 11th.
Lace, J., (2000), Payment by Results: Plaster or Panacea?
Inaugural Professorial Lecture in Southampton, UK. May 17th.
Lace, J., (2000), The Virtual Agency. The Marketing Forum 2000. P&O MV Aurora . Off the coast of
Jersey. September 22nd.
Lace, J., (2001), Payment by Results. What can we learn from
above-the-line? Centaur Communications: The Promotional Marketing Summit in Madrid June 30- July 1st.
Lace, J., (2001), Paying for Advertising in Europe. Association of National Advertisers (ANA) Global Marketing committee
and Advertising Financial Management committee. New York
November 27 and December 12th.
Lace, J., (2002), Advertising Agency Remuneration:
trends and best practice. Sara Lee / Douwe Egberts Advertising Conference. Villars,
Switzerland. February 2-5.
Lace, J., (2004) Agency performance:
empirical evidence on client satisfaction with agencies retained for
marketing communications. Institute of Practitioners in
Advertising (IPA) Relationships Forum, London, Jan 21.
Lace, J., (2005) Agency remuneration and
the search for the Holy Grail. EACA NAC, Brussels, 28th
September.
Lace, J., (2006) Key trends in
agency remuneration trends over the past decade. ISBA, London,, 27th June.
Lace. J., (2007) Rémunérer ses
agences II The changing remuneration landscape. Paris,
October 15th
Lace, J.
(2010) Agency remuneration: key trends & insights.
Presentation to ISBA Executive committee, September.
Lace, J. (2011) Structuring
Marketing Communications Resources: key issues & insights. ISBA,
September.
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