Structuring Marketing Communications Resources

In search of best practice

ARC / ISBA

2011

ISBN  978-0-9552447-7-3

Paying for Advertising V

How advertisers remunerate their agencies

ARC / ISBA

2010

ISBN  978-0-9552447-6-6

Payment by Results II

Research evidence from client and agency perspectives

ARC / ISBA

2009

ISBN  978-0-9552447-5-9

Paying for Advertising in Japan

How advertisers pay their agencies

ARC / JAA

2008

ISBN  978-0-9552447-4-2

Portugal

Remuneração de Agências

Como os anunciantes remuneram as suas agências de publicidade,

media e relações públicas em Portugal

ARC / APAN

2008

ISBN  978-0-9552447-3-5

Agenturvergütung II 

Die Praxis der Werbungtreibenden

ARC / OWM

2008

ISBN  978-0-9552447-2-8  

Rémunérer ses agences II  

Enquête sur la rémunération des agences conseils

ARC / UDA

2007

ISBN  978-0-9552447-1-1

Paying for Advertising IV

ARC / ISBA

2006

ISBN   0-9552447-0-6

Paying for Advertising III

ARC / ISBA

2003

ISBN 0-9537590-1

Sales Promotion: Activities, Resources and Agencies

ARC / ISBA

2002

ISBN 0-9537590-8-3

Rémunérer ses agences

Enquête sur la rémunération des agences conseils

ARC / UDA

2001

ISBN 0-9537590-6-7

Paying for Advertising in Europe

ARC / WFA

2001

ISBN 0-9537590-5-9

New Media Marketing Communications

ARC / ISBA

2001

ISBN 0-9537590-7-5

Advertiser Relationships with Direct Marketing Agencies

ARC / ISBA

2001

ISBN 0-9537590-4-0

Paying for Advertising II

ARC / ISBA

2000

ISBN 0-9537590-1-6

Agenturvergütung

Die Praxis der Werbungtreibenden

ARC / OWM

2000

ISBN 0-9537590-0-8

Paying the Agency

ARC / Mainostajien Liito

2000

ISBN 0-9537590-3-2

Payment by Results

ARC / ICA

2000

ISBN 

Payment by Results

ARC / ISBA

1999

ISBN 0-9062414-0-5

Evaluating Advertising Agency Performance II

ARC / ISBA

1999

ISBN 0-9062413-8-3

Paying for Advertising I

ARC / ISBA

1998

ISBN 0-906241-367

Evaluating Advertising Agency Performance I

ISBA

1996

ISBN 0-9062413-134-0