About us

ARC was founded to help bridge the gap between academic research and the practical needs of practitioners in the management of marketing communication, especially advertising.

With over 50 publications to date, many in collaboration with Industry associations around the World, ARC has acquired a significant knowledge and customer base. 

Our work includes Paying for Advertising (in several countries), Payment by Results, Evaluating Agency Performance and several reports on communications disciplines such as digital & promotional marketing.

For further information on how ARC can help you please visit our website at www.advertising-research.com

ISBA is the voice of British advertisers – companies and not-for-profit organisations of all sizes. Our members include nearly 450 leading UK advertisers, whose combined spend on marketing communications exceeds £10 billion each year.

We help our members advertise as efficiently and economically as possible. But we are also advocates, voicing their collective interests and ambitions to Government, regulators, media owners, agencies and other industry bodies.

In addition ISBA provides high-quality services to its members including practical consultancy advice, updates on industry developments, a free legal helpline, best practice guidance, briefing seminars and expert training. For more information about membership of ISBA please contact Jackie Marlow: jackiem@isba.org.uk  

The SMCR report

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SMCR Consultancy

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A few views on the SMCR research .More...


Links to a powerpoint presentation, Marketing article, ISBA and ARC. More...