SMCR consultancy
You may be wondering how smcr consultancy this can work for you.
First we ask you (the client marketer) to complete our proprietary confidential questionnaires. This is non obtrusive first step (we don't have to interview people, inspect processes etc.). We can do this of course is you wish at a later stage.
This enables us to understand your situation - the strengths and weaknesses; the gaps that need to be addressed.
We can then identify changes to resource structure (internal, external & co-ordination) & processes to improve outcomes. This process is iterative and can begin in different places. For instance if marketing communications efficiency is a primary goal we can use smcr data to identify primary drivers. We can recommend strategies to address particular issues such as agency collaboration, consumer orientation, use of client time - and much more.
We can explore what clients with a similar spend level (or activity set, or sector..) do We can evidence and recommend changes to structure or improvements to co-ordination. The whole process is informed by the smcr data and guided by our experience.
The published report is a useful resource to identify the lie of the land. The service - what this evidence means for you - is unique and there is alot more useful actionable evidence than is contained in the report.
To summarise the benefits:-
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The service is tailored to you situation & needs
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The service is a structured approach to a complex problem
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The service is based on real evidence, not anecdote, costly experimentation of hearsay
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The service is relatively quick & inexpensive
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The service is unobtrusive & totally confidential
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The service is unique - to identify and justify actions that are right for you.
