Most advertisers are grappling with how to structure and co-ordinate their marketing communications resources.

Our world first study shows the status quo - what companies are doing and the magnitude of the issues they face. 

With 70 respondents collectively spending over £3 billion p.a. on marcomms there's strength as well as depth to the study.


However our research is not just a map of the lie of the land.  The report itself shows interrelationships between client situation, resource strategy and success. 

Furthermore the consultancy service is custom-tailored  - enabling solutions to the many issues facing you.

The SMCR report

NEW Spring 2014  Power Paper on Simplicity of Orchestration

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SMCR Consultancy

To see how this research can work for you. More...


A few views on the SMCR research .More...


Links to a powerpoint presentation, Marketing article, ISBA and ARC. More...