Links

ISBA interview with Jonathan Lace where he introduces the background to the SMCR research, the scope of research and a couple of key findings.

http://youtube.com/watch?v=rWKXVUy_DLE&feature=player_embedded

Link to the launch of the smcr report

http://www.isba.org.uk/news/2011/09/13/revealed-how-70-major-uk-advertisers-structure-their-marcoms-departments-and-agencies

Link to Advertising Research Consortium

http://www.advertising-research.com/

Link to article on smcr in Marketing Magazine

http://www.marketingmagazine.co.uk/news/login/1093617/

The SMCR report

To view the contents of the report and order form .More...

SMCR Consultancy

To see how this research can work for you. More...

Quotes

A few views on the SMCR research .More...

Links

Links to a powerpoint presentation, Marketing article, ISBA and ARC. More...