“Any Marketing Director of an organisation with a significant expenditure on marketing communications should read this report from cover to cover, absorb the content and use it to help design marketing communications resource structure fit for the future.” 

Debbie Morrison, ISBA Director

 “...an impressive report which will be of interest to both clients and agencies because it gives an overview of how clients are managing their marketing communication resources.  Valuable insights into how many experts clients have, how they structure their internal teams, how well they feel these teams work together, how well they liase with their agency partners and finally how satisfied they are with their level of resource, their processes and the final outcomes.”  Paul Bainsfair, IPA Director General

“When I first saw this research I was astounded – here were all the issues that we had been grappling with.  True insight and very useful.” Director of Marketing Communications

“A new report highlights structural problems in an alarming number of UK marketing departments.  We are not talking here of the marketing department of the future here, but the marketing department of today and what can be done to fix it.”  Marketing Magazine (UK)

“This is very clever research that gets to the point faster with much more evidence than anything else.  The 'must have' resource for changing the game.”   Marketing Director

“For the first time we can appreciate the true scale of the problems facing clients in the management of their marcomms.  Turf wars, silo activity, problems in orchestration, lack of information sharing, weak channel neutrality – these are some of the consequences of the rush to employ the full digital armoury.  Jonathan Lace, ARC Director

The SMCR report

To view the contents of the report and order form .More...

SMCR Consultancy

To see how this research can work for you. More...


A few views on the SMCR research .More...


Links to a powerpoint presentation, Marketing article, ISBA and ARC. More...